References

Maserati

Maserati is an historical luxury automaker. Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Maserati is a marque that began life in a local context but then went on to become a major international concern, with representatives in 45 countries.

The project scope moved from searching a sales support tool to more sophisticated space where luxury and beautiful images live together with precise and elaborate information.

The development of a media repository (storage of images, video, pdf and swf files) integrated with the CMS Magnolia  has been very important.

 

Simple Media is Maserati's choice for organizing, storing and sharing, all together in a single repository, 1.500 images telling its own vehicles' history and evolution: the brand's own luxury espressed by:

  • detailed images in their own original size,
  • featuring titles,
  • captions,
  • descriptions and tags.

 

With Simple Media editors from the 8 designed websites become completely independent in updating visual contents, with neither the need of image manipulation tools nor having to manage technical skills in web-editing:

  • image resizing,
  • content insertion,
  • gallery and slide show creation.

 

The new portal of Gruppo Tecnocasa is a well-balanced mix of technology and user experience

Tecnocasa Group is the leading franchising company in the real estate and in the financial services brokerage, with the brands Tecnocasa, Tecnorete, Kiron and Epicas.

Tecnocasa Group, with over 3,000 offices of its franchising network, is currently implementing a business strategy which integrates both real estate and financial services.

While the Group is increasing its presence both in Italy and in the international markets, also the digital presence on the web has been recently renewed in order to reflect the new business model.

 

SimpleMedia is strongly contributing in making the management of hundreds of images and videos the easiest possible.

As leading company, Tecnocasa puts the highest attention onto the brand image factor.

The intensive use of images in the website plays an important role in breaking the lenght of texts, which are notwithstanding necessary to explain to the final user the global offering, as far as real estate but, first of all, financial services are concerned.

For that reason SimpleMedia has become an essential component of the final web solution:

with SimpleMedia the Content Managers of Tecnocasa are now able to store and manage a big number of photos and videos, both for the www.tecnocasa.it site, with its new search engine, and for the corporate site www.gruppotecnocasa.it.

Shortly other countries belonging to the Group will have their websites released:

this means to be able to manage all those creative contributions, which are common to more sites and have an international breath, while giving the same importance to images and videos which are typical of a single country.

With SimpleMedia all that is now possible in the easiest, clearest and most cost-effective way.

Project info & quick links